RBC | Student Stimulus Package

360° integrated campaign, traditional and online advertising, PR and Social.

Students are cash strapped. They always have been and, odds are, always will be. And in a time when bankruptcies and bailouts were grabbing all the headlines, we needed to show students that there was a bank that was still thinking about them. And that bank was RBC.

This task and this insight gave birth to the idea: The RBC Student Stimulus Package.



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