With only 2 lofty and poetic European TV spots in play, the challenge was to increase consumer awareness for Chrysler's upcoming model year release of the new Grand Voyager.
Using the European TV spots as a spring board, "The Sum of its Parts" is a multi-screen, omni-channel digital experience that functions seamlessly on kiosks at auto-shows, touchscreens at dealerships, and as a portable desktop/tablet experience.
This carefully crafted digital promotion lead to an immersive and engaging customer experience and an overwhelming awareness for the new Grand Voyager vehicle.
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