The candy market is fierce around Easter. So how do you make M&M's stand out from the crowd and keep consumers coming back for more?

Three words. Easter Egg Hunt. Only this time it's an online hunt for the world's most 'speck-tacular' eggs. This three month nationwide PIN-and-pack promotion gave users a chance to win and, of course, drove M&M's top of mind.

Results - Over 3,000 unique visitors per day. Average time spent on site - 7 minutes. Over 150,000 PIN codes submitted. Customer demand volume tripled vs. previous year. Awards and Accolades including W3 and HOW magazine.

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